SMPLFD
Detroit Lions
Styled, art directed, and marketed SMPLFD’s official collaboration with the Detroit Lions for the 2023 season drop.
Photography by Daniel Ribar
Fitting With
Conceptualized and produced the content series including photo and video elements along with interviews highlighting community creatives styled in SMPLFD gear and vintage Thrift World clothing.
Newsletters
Developed and executed newsletter campaigns, achieving a click-through rate of 40% within six months. Catered to two separate audiences, SMPLFD Thrift World and SMPLFD Printing & Co, with unique campaigns, uploading products on Shopify and integrating them into newsletters. Additionally, created promotional codes for specific audiences, implemented giveaways to engage users, and guided the website launch.