1XRUN
Bicycle Day
Creative directed, produced, and managed the largest drop of the year through a four-part campaign comprising the Announcement, Early Access, Art Reveal, and Artist Features. This strategy sustained sales throughout the month, making it the highest-grossing release of the year. Lead end-to-end development of campaign and marketing assets for the brand.
10 Years
Oversaw the 10-Year Anniversary of 1XRUN, introducing the rebrand and managing a significant collection of releases featuring the platform's top artists. Handled CRM, social media, digital ads, web, and print designs to ensure consistent and recognizable branding.